Listen Watch I spent most of my corporate career working in the area of market research. In short, I talk to consumers for a living and then turn their stories into narratives my clients can use for better decision making. When I think about it, Robert Kerbeck did...
Listen Watch As writers, we are eager for feedback and validation that something we’ve birthed has value and waiting for it, to paraphrase the late Tom Petty, is sometimes the hardest part. Today’s guest, Ali Michael, Ph.D. echoed that in something she said during our...
Listen Watch I remember being a kid never rushing away after big holiday dinners as I enjoyed listening to the adults tell stories. My twin brother was always bored by such things, but I loved hearing the stories of my grandmother coming to America from Italy and what...
Listen Watch I love connecting with fellow marketers. I love it even more when those fellow marketers are also fellow podcasters! I’m not ashamed to admit it, when today’s guest, Sarah Panus, started talking about upper funnel content strategies and how data is one of...
Listen Watch Way back in 1985, my sister Mia took my twin brother Jimmy and me to see Back to the Future. Shortly after leaving the theater, her car ran out of gas and my brother started balling his eyes out as he thought we’d be left for dead on the side of the road....
Listen Watch I remember the days before our triplets could read and I’d spend at least an hour between the three of them reading stories every night. By the time I got to my son, who always wanted to be last so he could get “more daddy time,” my eyes would be so heavy...
