Uncovering Truths, Guiding Decisions
The Art of Conversation
With nearly 30 years in qualitative research, I treat research like a conversation, not an interrogation—creating space for honesty, curiosity, and the kind of insight that actually moves decisions forward.
My approach goes beyond traditional research by creating the right conditions for honest, engaging conversations. With deep moderation skills and a strong storytelling instinct, I turn what people share into insight that sticks—and drives action.
Vertically Integrated Research Services
Busines Development
No baint and swtich here. The consultant who scopes your project is the person who runs it.
Recruitment
All recruitment is conducted in-house in a multi-step process to spot scammers and bots before it’s too late. The result—qualified participants looking to be heard.
Proprietary Software
When conducting online research, I use proprietary software built by moderators, for moderators, with a built-in virtual back room where clients can collaborate without being observed by participants.
In-Person Settings
In person, I meet participants where they are, not only in traditional interviewing facilities. I’ve watched people make sweet tea in their kitchents, shop grocery aisles, drink beer at a bar on Football Sundays, prepare dinner, and navigate their daily routines—because context is often where insight lives.
Reporting
As a writer and novelist, I understand the power of storytelling. I pride myself on turning observations into memorable stories that product and brand teams can take action on.
Comprehensive Research Services
Moderation & Facilitation
Engage in dynamic focus groups and one-on-one interviews that feel natural and insightful.
Small Business Research
I have extensive experience running interviews with small business owners in the banking and telecom sectors.
Ethnographic Studies
Immerse in real-world environments to understand consumer behaviors and motivations.
Discovery Research
Uncover deep insights through exploratory interviews and behavior mapping to align on true opportunities.
User Experience Research
Refine your solutions with usability testing and journey validation to ensure seamless user experiences.
Prototype Testing
Evaluate and enhance product concepts through targeted feedback and analysis.
Industry Expertise
Consumer Packaged Goods
PepsiCo, Unilever, Bic, Edgewell, Mondelez, Reckitt, Kraft, Nestle
Technology & Electronics
Microsoft, Meta, Google, Amazon, Philips
Automotive
Armored Auto Group, Honda
Financial Services
JPMorgan Chase, Bank of America, American Express, PNC Bank
Retail & E-commerce
Amazon, Walmart, Target, CVS, Family Dollar
Healthcare & Pharma
Genentech, Allergan, GSK, Sanofi
Media & Entertainment
Time Warner, MTV, Warner Brothers Interactive
Telecommunications
Spectrum, T-Mobile, AT&T, Verizon
Non Profit
SilverSource, BustedHalo, Diocese of Bridgeport
Meet Mike Carlon
Good qualitative research doesn’t just collect opinions—it creates understanding. With nearly three decades of experience, I help organizations surface meaningful insight through honest, engaging conversations, informed by my background as a researcher, podcast host, and novelist.
The result is research that’s rigorous, memorable, and built to guide real decisions. If that sounds like the work you’re looking for, let’s talk.